Tesserlint Get early access

Every seat has a right price. Most are sold at the wrong one.

Tesserlint is building AI that prices live events the way demand actually moves, so fans stop paying resellers and venues stop playing to empty rows.

Get early access How it works

  • Sold at face value
  • Resold at a markup
  • Empty
Showtime
How the seats are priced

Illustrative simulation. Not real sales data.

Watch a show sell

One hall, one show, two ways to price it. Scroll to follow one show from on sale to showtime, and switch how the seats are priced.

  1. On sale, 12 weeks out

    The doors open and the room is empty. Priced once, every seat carries a price fixed months ago. Priced in the moment, each opening price is already a forecast of what that seat is worth.

  2. The rush, 10 weeks out

    The best seats go first. Priced once, they are too cheap, so some are bought to be resold. Priced in the moment, their prices climb with demand and fewer of them leave for the resale market.

  3. The long middle, 6 weeks out

    Demand slows. Priced once, the dear seats sit empty and nothing changes. Priced in the moment, prices ease toward what each seat is worth, and the middle of the room fills.

  4. The final week

    The seats left are at the back and the edges. Priced once, they still cost what they cost in spring. Priced in the moment, they have been coming down to a price someone will pay.

  5. Showtime

    The curtain goes up. One price leaves resold seats at the front and empty rows at the back. Pricing in the moment leaves fewer of both.

Two ways to get a price wrong

How pricing in the moment works

Too cheap

Tickets sell out in minutes, then reappear far above face value. The fan pays more and the artist sees none of it.

Illustrative chart of price over time for an underpriced show. The face price stays flat. The show sells out almost at once, and from then on the resale price climbs in steps well above the face price. On sale Showtime Sold out Face price Resale price Price
Illustrative.

Too dear

Seats priced for opening night stay empty on a Tuesday. The show goes on to half a room.

Illustrative chart for an overpriced show. The price stays high. Seats sold climb at first, then flatten out well below the capacity line, leaving empty seats. On sale Showtime Capacity Price stays high Seats sold Empty seats
Illustrative.

What we're working on

We're early, and we'd rather say so. These are the problems we're starting with:

Demand forecasting
Reading signals like search, sales pace, and resale listings to see where demand is heading before it gets there.
Pricing guidance for organisers
Recommendations that update as the event approaches, with the organiser always in control.
Fairer resale
Ways to keep the value of a sold-out show with the people who made it.
Principles What we commit to while we build, in writing, so you can hold us to it. For organisers What a pilot would look like for venues, promoters and artists.

A tessera was a small token that let you into a Roman theatre. Lint is what programmers call a tool that finds what's wrong before it ships. Tesserlint does that for ticket prices. About the name

Get early access

We're opening Tesserlint to a small group of organisers and early fans first. Leave your email and we'll write when there's something to try.

We'll only use this to reply and to tell you about Tesserlint. How we handle your data.