Pricing that moves with the room
A ticket is priced once, months before anyone knows how the show will sell. We're building a model that keeps looking, and suggests a new price when the demand changes.
The life of a ticket
Demand for a show doesn't arrive evenly. It comes in a rush, falls away, and returns near the date. Here is how that usually goes today, and what we want to change.
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Announcement
Today the organiser guesses demand and sets prices for every section.
With Tesserlint the model gives a starting range from comparable events, so the guess has something behind it.
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On sale
Today the first hour shows which prices were wrong, and it is too late to fix them.
With Tesserlint early sales and waitlist interest feed back into the range within hours.
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The rush
Today the best seats sell out in minutes, then reappear on resale sites at a markup.
With Tesserlint we would suggest a higher price for those seats while demand is high, so the markup stays with the organiser.
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The long middle
Today prices stay frozen for weeks while sales slow and rows stay empty.
With Tesserlint we would suggest a lower price where demand has stalled, and the organiser decides whether to take it.
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Showtime
Today unsold seats are discounted in a hurry or left empty.
With Tesserlint the last prices follow real interest, so fewer seats go unsold and last-minute buyers pay a fair price.
What the model looks at
Five kinds of signal, all from sources an organiser already sees or can share with us.
- Sales pace
- How fast each section sells compared with where we expected it to be.
- Search and waitlist interest
- People looking for the event, or asking to be told when seats open, before they buy.
- Resale listings
- What seats are listed for elsewhere. A big gap over face value means the original price was too low.
- Comparable events
- How similar shows in similar venues sold over the same weeks.
- Venue and seat position
- Sightlines, distance from the stage and side of the room, because two seats in one row are rarely worth the same.
What it won't do
- It never prices by who you are. Only the seat and the moment set the price.
- It never moves a price outside the rules the organiser has set.
- It won't hide fees. The price you see is the price you pay.
Get early access
We're opening Tesserlint to a small group of organisers and early fans first. Leave your email and we'll write when there's something to try.